You name it. We build it.
No tech religion. We pick the stack that matches the problem and the team that has to maintain it after we leave.
FicAition is a remote-first studio building custom software and AI Digital Employees for operators — founders running live businesses with revenue at stake, not concept teams iterating on slides.
One holding studio. Four brand units bolted into the same rack. Same stack you get is the stack we run — all four operate from Dubai, UTC+4, on the same infrastructure we ship to clients. Click any unit to visit its website.
The flagship. Custom builds for funded SMEs, fintech founders, creator-operators. Premium tier.
Marketing ops + SEO/AEO/GEO. Runs growth experiments live on our own brands before clients touch them.
ERPNext + business intelligence. UAE VAT, e-invoicing, audit-ready implementations.
Dubai Tech Guy — wide-net tech support funnel. Same-day response, vetted partner dispatch.
No tech religion. We pick the stack that matches the problem and the team that has to maintain it after we leave.
If a vendor can't commit to a number and a date, they're asking you to underwrite their estimating mistakes. We carry the risk.
Repo, infrastructure, ownership — all transfers at delivery. No vendor lock-in clauses. No transition fees.
Four WhatsApp lines, four brands, our own ERP. If a system doesn't work, we feel it before you do.
Dubai HQ. Team distributed across UTC-8 to UTC+10. Async by default. Standups in your inbox, not your calendar.
Enterprise teams needing 15+ engineers in parallel: not us. Pre-revenue founders without funding: also not us. We don't take work we can't win.
Pragmatic defaults. We bend for the project, but here's where the needle sits by default.
| Layer | Default | We avoid |
|---|---|---|
| Frontend | Next.js · TypeScript · Tailwind | Untyped JS · framework du jour |
| Backend | Node · Python · Postgres | NoSQL by default · vendor BaaS |
| ERP | ERPNext | Closed-source SaaS ERP |
| LLM agents | Custom orchestration · OpenAI · Anthropic | Drag-and-drop chatbot builders |
| WhatsApp Business API · self-hosted | Third-party chat-relay middlemen | |
| Hosting | Your VPS · your hardware · our managed stack | Vendor-locked PaaS |
| Auth | Clerk · NextAuth · custom JWT | Roll-your-own session store |
| Payments | Stripe · Stripe Connect | Bespoke gateway integrations |
| Data | Postgres · pgvector · Redis | Premature microservices |
| CI/CD | GitHub Actions · simple deploys | YAML maximalism |
We take on 2 new partners per quarter. One 15-minute call with the founder to see if we match.