Real builds. Real numbers.
6 deep cases from the last year. Client details anonymized under NDA where needed. Numbers stay. Stack stays. Outcomes stay.
AI Receptionist Recovered AED 47K in After-Hours Leads
Catering enquiries arrived at 9–11pm. Manager was on the floor. Nobody checked WhatsApp until morning. Estimated AED 8K/mo walking to competitors who answered first.
Deployed a Digital Employee on their WhatsApp business number. Custom-trained on their catering menu, pricing tiers, dietary substitutions, and booking calendar. Auto-qualifies leads and sends a structured Telegram brief to the GM.
In quarter 1: 47 recovered catering leads worth AED 47K in bookings. Response time from 8+ hours to 45 seconds. Zero missed messages since launch.
From Pitch Deck to Series A in 10 Weeks
Previous dev partner burned through AED 180K with nothing shippable. Founder had a Series A meeting 11 weeks out and zero product. We had 10 weeks to ship something investors could use.
Compressed RAPID into 10 weeks. Stripped the scope to the 3 features that prove the thesis. Built on stack we know cold (Next.js, Postgres, Stripe Connect). Daily async standups in Slack.
Working MVP delivered week 10. Pitched it live in the Series A meeting. Founder raised AED 4.4M seed round 8 weeks after demo. 340+ users in month 1 of public launch.
From 45 Hours of Manual Work Per Week to Autopilot
45 hours/week on manual operations — order sync, inventory reconciliation, returns triage across three storefronts. Margins at 12%. Owner sleeping 5 hours a night. Growth stalled at AED 380K/mo.
Built a central operations layer that unifies the three storefronts. Auto-syncs inventory, batches returns, flags exceptions only. Custom ERPNext deploy with custom doctypes for fashion SKU dimensions.
41 hours/week recovered. Margins up to 19%. Owner stopped doing manual ops entirely. Revenue grew 35% in the next 6 months on the freed capacity.
Zero Online Presence to 15 Qualified Leads Per Month
Relied 100% on referrals for 7 years. Pipeline plateaued. No website that converted, no SEO, no outbound. Younger partners frustrated; senior partners refused to "do marketing."
Built a digital acquisition system: positioning audit, custom site, content engine, retainer-style outbound to specific named accounts. Zero gimmicks. Just a serious B2B funnel built for the way they actually win business.
15–18 qualified inbound leads per month within 5 months. Revenue up 40% year-over-year. Sales cycle dropped from 11 months to 7 months because warm leads now arrive pre-educated.
From 15 Hours a Week on Admin to 3. Revenue Doubled.
Drowning in brand deal admin, analytics chaos across 6 platforms, manual invoicing in PDF that took 2 hours per deal. Was turning down deals because admin overhead was killing margin.
Built a creator OS: unified dashboard pulls metrics from YouTube, TikTok, Instagram, X, podcast hosts, newsletter. Brand deal pipeline with auto-generated proposals and invoicing. WhatsApp Digital Employee handles deal qualification.
Admin time from 15h/wk to 3h/wk. Revenue 2.25× because they could now accept the deals they were turning down. 6 platforms unified into one view.
Online Bookings Went From 0% to 55% of Revenue
Running on walk-ins and WhatsApp. Losing AED 8K–12K/mo to no-shows. Owner working 7 days a week answering booking texts during her own client appointments.
Built an online booking system with real-time availability, deposit-based no-show protection, and WhatsApp reminders 24/48 hours before appointment. Integrated with their payment terminal.
No-shows dropped from 22% to 4%. Online bookings went from 0% to 55% of total revenue. Owner stopped working Sundays for the first time in 6 years.
KUN TECHNICAL · DIFC CONSULTING
FASHION RETAIL BRAND · CREATOR 150K+ SUBS
RESTAURANT GROUP · SALON